The Search
Is Over.
The first foundation built exclusively for olive undertones. No more ashy. No more orange. No more guesswork.
90% of olive-toned shoppers
can't find a matching shade.
Olive undertonesespecially fair and lightare severely underrepresented in Western beauty markets. The result? Wasted money, wasted time, and zero brand loyalty.
EX1 Cosmetics, 2021
Too Pink
Looks “ashy” on olive skin
Cool/rosy bases pull gray and lifeless on green-undertoned skin
Too Yellow
Looks “orangey”
Warm-yellow bases clash with the green/gray dimension of olive undertones
True Olive
Seamless Match ✓
Formulated with olive-specific pigment ratiosno gray cast, no orange shift
Finally, a match that looks like you.
No gray cast, no orange or yellow shiftjust your skin, enhanced. Built on Pigment-Logic™, our olive-specific formulation system.
The Diagnosis.
Upload a selfie and find out your exact undertoneand if you're olive, your matched Vela shade.
55 million olive-toned consumers. Zero foundations made for them. Until now.
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Six shades. One mission.
Launching with 6 foundations formulated specifically for the olive spectrum — from very fair to deep. Every formula designed to neutralize gray cast.
$42 · Complexion Match Foundation · Launching Soon
Expanding to 40 shades — from very fair to very deep — as we grow.
Built by someone
who felt the gap.
Nicole spent years performing makeup on clients of every background and worked at Ulta as a Prestige Beauty Advisor. Over 4 years of hands-on work with hundreds of clients, one pattern kept appearing: olive-toned customers almost always left disappointed.
Foundations pulled ashy. Concealers looked orange. The so-called “inclusive” 40-shade ranges skipped over the olive spectrum entirely.
So she built Vela — the brand that should have existed a decade ago. AI-powered shade diagnosis. Formulas engineered for olive pigment chemistry. No guesswork.
“Every shade of olive deserves its perfect match. We're here to make sure it finally exists.”
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